PARIS, Nov. 20 (Xinhua) -- France's leading car maker PSA Peugeot Citroen said Monday it had launched an e-payment option via its bank, Banque PSA Finance, to facilitate sales operations in Europe.
With the majority of customers switching to the internet to make their purchases, the French group "is ramping up its digital capabilities to facilitate the customer experience at a time when buying a car or service is becoming an increasingly multi-channel process."
With this in mind, PSA proposed "a wide variety of e-payment options" for mobility services, insurance products marketed online, and vehicle rental services, it said in a statement.
"As a regulated credit and payment institution, Banque PSA Finance will act as payment facilitator in Europe through an operational partnership led by BNP Paribas in cooperation with HiPay, providing best-in-class expertise in transaction acceptance and payment processing," it added.
France's main car manufacturer began selling new cars online in France on July 19.
"Groupe PSA is stepping up its offensive in innovative services to benefit its customers," said Remy Bayle, Banque PSA Finance's chief executive officer.
