LOS ANGELES, July 6 (Xinhua) -- Started in Europe a few weeks ago, the "Watermelon Dress" craze is sweeping across America, thanks to Instagram and other social media platforms.
The next question is: whether fashion designers will pick up on the new trend.
"Watermelon" dresses have been summer wear for decades with their bright red color and fringy appeal. But a real watermelon -- as an article of clothing? As ridiculous as that may sound, look on the internet.
Of course, no one is really wearing a watermelon. People are using their smart phones, often taking selfies, then superimposing a slice of watermelon to cover their bodies.
The most common clothing adopted has been a dress, although shirts, pants and undergarments have also been made from the watermelon slices.
ABC News said last week that the "new social media trend" was just in time for the summer, but reviews internationally have been mixed.
"Hard proof that the world is full of people with way too much time on their hands," tweeted Lady Penelope from Gold Coast, Australia.
But the prevailing attitude was adopted by "strawberrisc" from UK.
"I don't know what made me laugh more, the watermelon clothes or the indignant commentators!" she tweeted.
