Current estimates put the value for Footworks at £150 million, the Beckham name at £70 million and Beckham Ventures at £60 million, they added. 他们补充说，目前估计步法公司价值1.5亿英镑，贝克汉姆品牌价值7000万英镑，贝克汉姆投资公司价值6000万英镑。
But while the elder family members have been the main contributors so far, the Beckham offspring are gaining ground with business dealings and marketing appeal of their own. 不过，虽然目前小贝夫妇是家族收入的主力，他们的子女也在商业活动及扩展各自市场人气方面攻城略地。
Sixteen-year-old Brooklyn has a 4.4 million-strong following on Instagram and has recently appeared on the cover of Miss Vogue. 十六岁的布鲁克林在图片分享平台Instagram上已有440万的铁杆粉丝，最近又成为时尚杂志《Miss Vogue》的封面人物。
Younger brother Romeo meanwhile has fronted a Burberry Christmas campaign and was credited with driving a 15% sales boost. 二公子罗密欧曾为时尚大牌巴宝莉（Burberry）拍摄圣诞节广告片，使该品牌营业额增长了15%。
"The Beckham name has the Midas touch when it comes to advertising, even the mere mention of their name associated with a brand is a small news event in itself," said Anton Dominique, chief marketing officer at the London School of Marketing. “贝克汉姆这个名字具有点石成金的魔力，一个品牌即使与贝克汉姆只产生些许的关联，就能够引起小小的轰动，” 伦敦营销学院的首席营销官安东•多米尼克（Anton Dominique）说。
"What is also interesting is that the family name is almost as influential as any individual family member," he added. “还有一点比较有趣，贝克汉姆这个姓氏几乎跟这个家庭任何一名成员一样有影响力，”他补充道。
David recently added another deal to his collection, signing up to front a clothing line by Trinity, the Hong Kong-based owner of Gieves & Hawkes. 大卫最近又将一份合约收入囊中，与总部位于香港的君皇仕(Gieves & Hawkes)的母公司利邦签约，为其服装品牌进行代言。
Vocabulary
lucrative：有利可图的，赚钱的
stem from：源自于
英文来源：独立报
译者：杨轩
