The Beckham family empire has grown to include lucrative endorsements, modelling contracts and a fashion line or two - so it's no secret that Brand Beckham can sell. But a new study reveals just how lucrative the family brand really is. 贝克汉姆家产业帝国的发展已经涵盖了品牌代言、模特签约、以及一两个时尚系列。贝克汉姆的品牌魅力已不是什么秘密。但一项新研究揭示了这个家庭品牌真正的吸金能力。
The marketing value of all the family members - former England football captain David, ex-Spice Girl-turned-fashion designer Victoria and their children Brooklyn, Romeo, Cruz and Harper - plus their business ventures mean Brand Beckham is worth around £500 million, according to the London School of Marketing. 贝克汉姆家庭成员包括前英格兰足球队队长大卫、由前流行组合辣妹（Spice Girl）成员转型时装设计师的维多利亚以及他们的孩子布鲁克林（Brooklyn）、罗密欧（Romeo）、克鲁兹（Cruz）和哈珀（Harper）。伦敦营销学院（London School of Marketing）的数据显示，他们一家人再加上贝克汉姆名下的公司，总营销价值已约为5亿英镑。
It also translates to earnings of around £30-£40 million a year for the family. 而家族品牌价值还能转化为一年约3000万到4000万英镑的收入。
Their marketing power stems from three main vehicles, Footworks, where David's football related revenues are collected, the Beckham label, for endorsements, and Beckham Ventures, for Victoria's fashion business, the London School of Marketing's experts said. 伦敦营销学院的专家称，他们的市场动力来自三个主要领域：Footworks——大卫足球相关领域产生的收入、贝克汉姆品牌——广告代言收入、以及贝克汉姆投资公司（Beckham Ventures）——维多利亚的时装生意收入。
