Li Changchun, a member of the Standing Committee of the Communist Party of China Central Committee's Political Bureau, attends the China-Africa Media Conference in Nairobi, Kenya, April 21, 2011. (Xinhua/Zhao Yingquan)
by Yu Zhixiao
BEIJING, April 21 (Xinhua) -- China-Africa media cooperation has helped show the world a true picture of China and Africa in the face of some Western media's biased reports.
In the latest example of strong China-Africa media cooperation, Li Changchun, a member of the Standing Committee of the Political Bureau of the Communist Party of China Central Committee, held a seminar with Chinese and African journalists based in Nairobi on Thursday to seek ways to further boost China-Africa media exchanges and collaboration.
Speaking at the China-Africa Media Conference, Li urged media from both China and Africa to further promote cooperation, facilitate mutually beneficial exchanges and extend cooperation onto wider areas.
Li said media from China and Kenya both cherish strong wishes to further develop media and people-to-people exchanges, adding that the traditional friendly China-Africa and China-Kenya relations have created sound bases for closer media cooperation in the future.
He called on media from China and Africa to form direct connection to promote friendship, strengthen cooperation of the two peoples and also in a bid to transfer much more news stories covering development in Africa which shows the latest changes and new images of the continent to Chinese people. Meanwhile, Li also welcomed more African media houses to set up offices in Beijing, with the aim of facilitating their coverage on China.
China, a major developing country, and Africa, the least developed continent in the world, still face prejudice from Western countries, and their images have been distorted by some Western media.
For example, some Western media often accuse China of utilizing its programs and investment in Africa to squeeze energy and raw materials from the underdeveloped continent. They even try to sell a cock-and-bull story by saying China is imposing so-called "neocolonialism" on the African people.