La Ventosa, an area in the southern Mexican state Oaxaca, has Latin America's second richest wind resources and is attracting large quantities of investment largely by companies which want to sell the energy to the Federal Electricity Commission (CFE), which has a distribution monopoly.
Meanwhile, large private firms, including the nation's largest retailer Wal-Mart de Mexico, are investing in the area to produce their own power, while according to law having to use the CFE grid.
"This means that the 50 million goal should be easy to achieve, because it doesn't need imply any new investment," Rodriguez said.
The PECC strategy also includes plans to remove methane, produced by rotting waste, and burn it to produce electricity, a policy that has a dramatically larger effect on capturing carbon dioxide because methane is 22 times more effective at catching and storing solar energy than the main greenhouse gas.
Petroleos Mexicanos (Pemex) still discharges nearly 500,000 cubic feet(14,158.42 cubic meters) of methane a day into the atmosphere, according to data published by the company. Pemex has an active program designed to cut methane emissions into the atmosphere by more than 30 percent since 2009. However, pumping methane into oil fields to maintain their pressure is essential to the industry, Rodriguez said.
"Pemex and the government remain as much committed to maintaining oil output than reducing emissions. If there are measures that could reduce oil production, then producing more oil is always going to win," he said.
Mexico's government receives around 40 percent of its income from oil sales both domestically and abroad. Reducing energy consumption domestically does not conflict with its revenue, because Mexico will then have more oil to sell abroad. But reducing oil consumption overall means the government will have less money to do its work.