"I've just been waiting for people to change their views about me," said Shi, who now has a personal assistant and is represented by Beijing Furong World International Culture and Media, an Internet marketing firm.
"Right now, our company is trying to avoid the comparisons between Sister Furong and other web celebrities. It's a critical time for her transition," added her agent, Lin Sir. When it comes to hiring Web celebrities to promote products, business analysts also warn that companies should be cautious.
Due to their usually negative image, and the fact new personalities are competing for attention every day, these stars tend to shine for only a short time.
Ultimately, a Web star attempting to start a mainstream career is like "writing in the water", said Du at mop.com. "If Shi tries to change herself, then she is not the famous Sister Furong anymore," he said.
So, the only options these celebrities have are to court more controversy or become less famous. "That's the real tragedy," shrugged Du.
(Source: China Daily)
