Entertainment

"Avatar" reaches $100 mln milestone in China

English.news.cn   2010-01-25 14:48:47 FeedbackPrintRSS

BEIJING, Jan. 25 -- James Cameron's box office behemoth "Avatar" has become the first film ever to earn 100 million U.S. dollars on the Chinese mainland, according to Sina.com.cn.

James Cameron's box office behemoth "Avatar" has become the first film ever to earn 100 million U.S. dollars on the Chinese mainland.  (XInhua/Reuters file photo)

The sci-fi spectacular, which opened in Chinese cinemas on January 4, earned 698 million yuan ($102 million) in mainland cinemas as of Sunday, the report said quoting anonymous insiders.

"Avatar"'s achievement is ground-breaking because no other film has ever come close to the $100 million threshold at mainland box offices. Disaster movie "2012", the previous box office record holder on the mainland, grossed 465 million yuan ($68 million).

Last week, some cinema chains in China decided to pull "Avatar" off 2-D screens to make room for domestic films. But the move will unlikely be a drag on the film's box office performance. According to Sina.com.cn, the 2-D version of the film only accounted for 40 percent of its total earnings on the mainland. "Avatar" will continue to be screened in 3-D, digital and Imax format.

In North America, "Avatar" has been the box office champion for six weeks. The film has become the second top-grossing film of all time on the continent behind Cameron's another smash hit, "Titanic".

 (Source: CRIENGLISH.com)

Editor: Helen Mo
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