MACAO, July 29 (Xinhua) -- The latest results of the Macao Consumer Satisfaction Index released on Thursday indicated that local consumers' satisfaction toward shopping in Macao just scores 69.1 out of 100, which was the lowest since 2007 when the Index was firstly released.
The statistics of the 2010 Macao Consumer Satisfaction Index were collected by the Institute for Sustainable Development of Macao University of Science and Technology between May 25 and June 2 this year through random telephone interview.
A total of 888 local residents were successfully interviewed in the survey concerning their recent experiences of shopping, mainly clothes and foot wears, and dining in Macao and the neighboring Chinese mainland city Zhuhai.
The survey found that the index for shopping in Macao dropped by 3.1 percent year-on-year to just 69.1, but is still higher than the other three categories, including dining in Macao (68.9), shopping in Zhuhai (63.2) and dining in Zhuhai (66.2 ).
The Index also showed that Macao consumers have higher satisfaction toward shopping and dining in Macao than those in Zhuhai.
Given the recovering economic development of Macao and the Chinese mainland and the appreciation of RMB, it was expected that local residents will be more willing to spend their money in Macao while the increasing number of tourists will boost local consumption as well, said Chan Lai Kow, director of the Institute.
As a result, local retail and catering industries must learn to adapt to the need of the customers by offering them high quality services and products, and keep on finding new ways to develop their business, said Chan.
