MUNICH, Jan. 20 (Xinhua) -- Global Internet companies see continuing rapid expansion of the 3rd Platform, or the next phase of the IT revolution, at DLD conference in Munich on Monday.
DLD, which stands for Digital, Life and Design, is Hubert Burda Media's international conference and innovation platform. It has been serving as one of the most renowned get-togethers of the industry.
Developing from the first platform, which was the mainframe computer, and the second, which as personal computers, the 3rd Platform is being built on mobile computing, social networking, cloud service and Big Data analytics technologies.
With 1.83 billion smartphones in 2013 and an average phones check of 150 times per people in a day, mobile is changing every aspect of our lives, said Hubert Burda Media.
By the end of this year, the mobile Internet usage will outperform desktop for the first time. And by 2017, the global mobile data traffic will grow 13-fold, reaching 134 exabytes annually, with mobile video representing 66 percent of all mobile data traffic, said Stefan Winners, executive board member of the media group.
Meanwhile 4G connections will account for 45 percent of global mobile data traffic, and mobile wallet usage will increase to over 40 percent of smartphone users, data showed by Winners.
Jeremy Stoppelman, co-founder and Chief Executive Officer of Yelp, said during the event, "We made an early decision to bet big on iPhone."
Now 46 percent of advertisement is shown to Yelp's mobile users, and the new trend for the Internet services companies would be go big, Stoppelman said.
Yelp, a local business finding company based in America and founded in 2004, developed its first mobile application in 2006, and has been improving its quality ever since. Now it had an average of about 117 million monthly unique visitors in the third quarters of 2013.
The mobile device onslaught will continue this year with sales of tablets growing by 18 percent and smartphone by 12 percent, according to International Data Corporation's (IDC) top 10 technology prediction for 2014 that released last December.
Markus Braun, CEO of Wirecard AG, a global financial services and technology company, sees a brilliant future of the mobile payment and payment habits changes is approaching.
Braun said the mobile payment technology will reduce check-out time by 25-30 percent at retail stores, and "in five year from now, we will make 80 percent of our payments mobile."
Jimmy Wales, the co-founder of Wikipedia, however, announced at the conference that Wikipedia has joined The People's Operator (TPO), a UK-based mobile provider focused on raising money for charity. And Wales is now serving as co-chairman of TPO.
Paul Gerhardt, co-founder of Lockitron, an intellectual lock gadget maker company, said: "to have Internet connection that you carry with you is part of a next wave of the Internet of Things (IoT)."
One of the advices Gerhardt gave is to learn Chinese "if you're in the industry of Internet of things as well as making best use of a network," in order to stay in touch with what trends will have longevity.
The IDC predicts that the 3rd Platform will continue to expand beyond smartphones, tablets and PCs in 2014 to the IoT, and will also deliver the next generation of competitive advantage applications and services that will significantly disrupt market leaders in virtually every industry.
Jan Koum, CEO of WhatsApp, a mobile messaging service company, announced that the company now has more than 430 million monthly active users globally, which means it has added over 30 million monthly active users in just one month, from the 400 million it claimed last December.
"We are profitable, but our priority currently is expanding the business. We want to be on every single smartphone in the world," said Koum.
With the motto of "Content and Context", the DLD innovation conference will focus on the future of the consumer Internet and the impact of digital media on social change. The 2014 conference takes place from Jan. 19 to 21, attracting over 1,000 attendees and 150 speakers.