LONDON, Oct. 24 (Xinhua) -- Electric cars took to the streets of London on Wednesday, in a new venture which sees the city's first pay-per-use electric car club.
Members can use the electric cars provided by E-Car Club in the East End of London, one of the poorest parts of the city.
The E-Car Club was formed from a partnership between the Poplar Housing and Regeneration Community Association (HARCA), which owns 9,000 social housing homes in the area, and electric car builder Renault.
Christopher Morris, the co-founder of E-Car Club said: "The E-Car mission is a simple, if ambitious, one. We want to improve mobility on a local level while simultaneously reducing both the cost and environmental impact of each journey taken."
Morris said he expected this to be the first of many similar schemes, and expected more to open in 2014.
Paul Augarde, head of creativity at Poplar HARCA, said: "For residents, it signals our intent to provide affordable and sustainable transport options, which reduce both emissions and traffic. For our employees, it provides a free, green option to get around Poplar and the Capital, and increase productivity."
Air pollution levels in London are a serious problem, with levels of nitrogen dioxide on some of the capital's busiest roads, including the A13 which runs through Poplar, currently more than triple legal limits.
Each E-Car could make a 50-75 kilogram reduction in nitrous oxide emissions per year and helps reduce particulate matter emitted in urban areas.
British Transport Minister Baroness Susan Kramer, who was present the opening ceremony for the club, also said the "E-Car Club is a scheme that kills three birds with one stone -- congestion, cost and carbon."