BEIJING, Feb. 22 (Xinhuanet) -- Women in Japan have a new opportunity to reap the rewards of using their thighs as an advertising space for brands and companies.
The service is being promoted by Absolute Territory PR which claims the number of women taking part is increasing by the day.
The company takes its name from the Japanese phrase ‘zettai ryouiki’, which translates roughly as “absolute territory”, the highly coveted space that lies between the bottom of a woman’s mini-skirt or shorts and the top of her knee-high socks.
The brand seeks to recruit women over the age of 18 who have a presence on one or more social networking sites (SNS).
To earn their commission, they must wear the stickers for eight hours over the course of a day, and then post photos of their new “accessory” on their preferred SNS.
And this intriguing new combo of guerrilla advertising and social media has been popular – around 2,800 Japanese women have registered, with an average of 330 friends on Facebook.