BEIJING, Sept. 13 (Xinhuanet) -- Collaborations between fashion designers, celebrities and pop culture have dominated this year's New York Fashion Week. Wearable tech firms are increasingly trying to get their foot on the runways by bridging the gap between functionality and fashion.
Fashion - a personal expression of style. And now our gadgets are considered an extension of that style. Mobile phones went from a luxury to a must-have for today's fast-paced lifestyle - personalizing them with everything from ringtones to rhinestones.
As Apple continues its promotion as a lifestyle brand, it's no coincidence that it chose to launch its new Apple Watch during this year's Mercedes Benz fashion week - but the fashion community's response was lukewarm. InStyle Magazine's Eric Wilson even called the design "generic".
Apple is pressing ahead, adding fashion heavyweights including the former CEOs of Yves Saint Laurent and Burberry to its team.
The Apple Watch is the latest in the rollout of newer, smaller gadgets from tech companies attempting to bridge the gap between fashion and functionality.
Designer Diane von Furstenberg collaborated with Google glass during last year's Fashion Week and this year the trend continues.
Intel recently announced a collaboration with Opening Ceremony to create its line of luxury smart MICA bracelets with a sapphire touchscreen, which lets you receive texts and notifications.
Nike teamed up with designer Tory Burch for its Fitbit Flex line - a band that helps users set health goals and track their progress.
London fashion house, CuteCircuit is a favorite among celebrities like Katy Perry and U2. The company uses LED technology to create sparkling garments with colors that can change with your movement or the click of your iPhone.
Why battle the crowds in stores or spend hours shopping online for the perfect accessory, when you can print your own overnight 3D printers have opened the door to new ways of customizing fashion. Continuum is one of several fashion firms using the technology to create intricate designs for their shoe collection. The opportunities seem endless but for technology to make its mark in the fashion community, the motto is beauty before business.
(Source: CNTV.cn)
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