TORONTO, April 19 (Xinhua) -- Prior to Game 1 between Toronto Raptors and Brooklyn Nets on Sunday afternoon, Toronto Raptors general manager Masai Ujiri shocked a crowd of Toronto fans.
"F--- Brooklyn," yelled Ujiri outside of the Air Canada Center moments before tip-off.
Moments later, video recording of Ujiri's comments were seen across popular social media platform, Twitter.
Ujiri briefly addressed the media during halftime to apologize for his action.
"I used the wrong choice of words out there. This thing is not about me, it's about the players and the playoffs," said Ujiri. "Just trying to get the crowd out there rattled, wrong choice of words."
Despite the apology, the Raptors general manager's tone was not apologetic.
"You know how I feel. I don't like them. I apologize," said Ujiri.
Raptors head coach Dwane Casey shares the views of his general manager.
"I heard it. It doesn't offend me whatsoever," said Casey following the game. "He's a fiery guy. That should represent how we feel. I don't have any offense to it whatsoever."
Brooklyn Nets head coach Jason Kidd had some choice words when asked about Ujiri's comments.
"I couldn't care less what they think about Brooklyn. We have a job to do and that's play basketball," said Kidd following the game. "I don't even know who their GM is."
Kidd is familiar with fines, as he received a 50,000 U.S. dollar fine for intentionally spilling a drink near the end of a game when his team ran out of timeouts.
A fine for Ujiri appears imminent, the only question will be the amount.
Fines between 15,000 and 25,000 U.S. dollars are common for publicly criticizing the officials while the use of profanity usually carries a 10,000 to 25,000 dollar fine.