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FIFA set for 5 bln USD World Cup windfall

English.news.cn   2013-03-25 09:13:35            

RIO DE JANEIRO, March 24 (Xinhua) -- The 2014 World Cup in Brazil is set to provide a record five billion US-dollar windfall for football's governing body FIFA, according to audit and consultancy firm BDO.

The figure represents a 36% rise on the 3.655 billion US dollars made at the last World Cup in South Africa and is 110% higher than the 2.345 billion dollars earned at the 2006 World Cup in Germany, Estado de S.Paulo reported on Sunday.

According to BDO, revenue from television rights and soaring sponsorship demand based on the tournament's "exclusivity", provided the catalyst for the World Cup's rise in profitability.

"The World Cup market continues to grow and the likelihood is that the trend will continue at the following World Cups in Russia (2018) and Qatar (2022)," BDO spokesperson Pedro Daniel said.

"Television networks that win the rights to broadcast the event pay a fortune but it is very good business due to the money they make from publicity."

Daniel estimates the event will contribute to a 1% rise in Brazil's 2014 gross domestic product.

Prize money for the tournament has also risen by a third since 2010, with the 2014 champions set to take home 40 million US dollars, according to FIFA.

Editor: An
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