BEIJING, Spet. 25 (Xinhuanet) -- BlackBerry unveiled the square-screened Passport phone at events around the world Wednesday.
The Canada's once-dominant but fallen smartphone maker is said to try to win back customers with the startling design of Passport and a good story of the new product.
Passport has the size and shape of an actual passport, which BlackBerry calls "the international symbol of mobility." Its screen is a near-perfect square and three lines of physical keys grace the bottom of the phone.
"When you come out of restructuring, when you come out of financial problems, once you stabilize the company, customers and the market will only respond if you're innovating again," BlackBerry Chief Executive John Chen said.
The newly released smartphone has a 4.5-inch square display (1440 by 1440 pixels) that is 30 percent wider than a typical 5-inch smartphone screen. It's capable of delivering 60 characters across each row, in contrast to the 40 characters which is common on a rectangular smartphone display.
The smartphone Passport is priced at 600 U.S. dollars and has a size which is inconvenient for one-handed use, as media reviews said the new phone may be more suitable for business use like viewing a document, than entertainment like watching a movie via Netflix.
(Agencies)
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