MADRID, Feb. 19 (Xinhua) -- The presence of Mark Zuckerberg, the founder of Facebook, and other big app developers at the Mobile World Congress (MWC) next week is set to be one of the big attractions at the most important event in the mobile industry.
Zuckerberg is scheduled to deliver the keynote speech at the trade show, held from February 24 to 27 in Barcelona.
Moreover, Jan Koum, the person behind the phenomenally successful "WhatsApp," the President of IMB Virginia Rometty, Rich Riley from the music recognition app "Shazam" and Jon Matonis, the Executive Director of the virtual money app "Big Coin," will also attend.
The 2014 MWC is expected to draw a record number of 75,000 attendees to the Fira Gran Via in Barcelona, beating the 2013 attendance of 72,000.
Almost a hundred ministerial trade delegations will also be in Barcelona, all attempting to drum up business for their countries at the event, where many mobile phone operations and hardware manufacturers traditionally take the opportunity to launch new products and services.
It was estimated the overall benefit for Barcelona, in terms of hotel bookings, restaurant and bars and other sectors, was around 356 million euros (482 million U.S. dollars), while 7,220 temporary jobs would be created during the event.
The MWC this year, held in Barcelona for the ninth consecutive year, will focus on the continued spread of LTE networks around the globe alongside new hardware and mobile devices launches. It will cover 94,000 square meters at the Fira Gran Via and will also hold events at the Fira de Montjuic, where the MWC took place two years ago.