SYDNEY, March 21 (Xinhua) -- The fifth Vivid Sydney program is launched Thursday by NSW Deputy Premier and Minister for Trade and Investment Andrew Stoner, which is another vital step placing Sydney at the heart of Asia's creative industries. "The event will continue to surprise and delight festival-goers this year with an outstanding program featuring leading local and international creative industries talent and magnificent light artistry that will transform the city after dark into a spectacular canvas of color and illumination."the deputy premier told Xinhua.
Stoner joined this year's Vivid Sydney Festival Directors at Sydney Opera House to announce the Vivid Sydney 2013 program.
Run by Destination NSW, the NSW Government's major events and tourism agency, Vivid Sydney is the largest light, music and ideas festival in the Southern Hemisphere and is a'must see'global event, highly anticipated by Sydney-siders and visitors alike.
Stoner said the festival's centerpiece of 2013, the world famous lighting of the Sydney Opera House sails, will be designed by Australian creative innovators, The Spinifex Group, and showcase a newly commissioned artwork builds on the project's immersive philosophy.
With corporate partner Intel, Vivid Sydney is one of five signature events in the NSW Events Calendar and the festival includes free and ticketed events around Circular Quay, The Rocks and Sydney Opera House and this year will also feature events and installations at the Seymour Centre and Carriageworks and all major artistic hubs, that effectively promote and connect Sydney' s creative potential and technical know-how.
Destination NSW CEO Sandra Chipchase said year-on-year increase in festival attendance was testament to Vivid Sydney's success and popularity with local and international audiences, reinforcing Sydney's position as Australia's global tourism and major events city. "Vivid Sydney has proven itself as a major drawcard for creative industry practitioners, visitors both young and old, and families who immerse themselves in the 18-day festival,"said Ms Chipchase.
Vivid Sydney Creative Advisor Ignatius Jones said in 2013, Vivid Sydney was now truly established as an international event for the creative industries. "We invited the world's creative industries to join us here in the creative capital of the Asia-Pacific and they responded in the affirmative. Over a third of the Vivid Light submissions are from overseas and form a big part of the major expansion, which is a hallmark of the 2013 program,"Mr Jones said.
"More than ever, it feels like the world is coming to play in Vivid Sydney, with the program almost tripling in size -- and the creative excellence of our industries will be highlighted as they stand proudly next to the international submissions."
The state Minister for Arts and Tourism Events George Souris told Xinhua, the commercial value of creativity and technology is critical to Sydney's future. "There's no doubt that already Sydney is the creative digital hub of Australia but with Vivid Sydney its getting bigger, its establishing a strong reputation in the Asia-Pacific as one of the most creative places to come to work, to play and to do business," Souris said.
Vivid festival will run this year from May 24 to June 10.