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Samsung aims to lead TV market with premium products

English.news.cn   2013-02-19 15:12:13            

SEOUL, Feb. 19 (Xinhua) -- Samsung Electronics, the world's No. 1 TV maker, said Tuesday that it aims to lead the global TV market for eight straight years this year with new premium products.

"Samsung has a strategy to bolster its leadership in the global TV market by strengthening premium TV lineups with SmartTV 'F8000' series and UHD TV," Samsung said in an e-mailed press release.

The company said it aimed to rank first in the global TV industry for the eighth consecutive year in 2013, and more than double its gap with other players in the premium segment.

At a launch event held on Tuesday in its Seoul headquarters, Samsung unveiled new Smart TV models such as "F8000" series, saying that it plans to roll out around 70 new models in a serial order this year at home and abroad.

The newly launched Samsung products feature the so-called " smart hub" panel, on which users can browse TV, movie, apps, social network and music by rotating through five different screens. The feature will make users feel that they are using five TVs at one time with one TV set.

The new models will remember TV programs and channels that respective user favors, and they will recommend the user's favorites right after turning on the TV. The "smart touch remote control" will be embedded with touch pad.

Editor: Wang Yuanyuan
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