Photo taken on Nov. 12, 2014 shows a man named Ouyang Guoqian who runs a Taobao e-business store selling Chinese wolfberry in Yinchuan, capital of northwest China's Ningxia Hui Autonomous Region. The online sales of his store on "Double Eleven Day" reached 5,580,000 yuan, 200 times compared with daily sales. Online sales on Alibaba's Tmall.com, Taobao.com and its overseas outlets, such as AliExpress, topped 57.1 billion yuan as of 11:30 p.m. (1530 GMT) Tuesday, beating Tmall and Taobao's combined 2013 Singles' Day sales of 36.2 billion yuan, according to the company. Customers from 217 countries and regions joined the shopping spree, with Hong Kong, the United States and Russia claiming the three top-buyer areas. (Xinhua/Li Ran)