Zhang Lei, CEO of NetEase Kaola
BEIJING, April 12 (Xinhuanet) -- NetEase Kaola, a leading Chinese cross-border e-commerce platform, launched its new European Partnership Plan (The Plan) recently in Frankfurt, Germany.
The Plan will focus on developing deeper relationships with European businesses with the ambition to bring more international products to the Chinese market.
As part of the Plan, NetEase Kaola has committed to buying 3 billion euro of European products over the next three years, said Zhang Lei, CEO of NetEase Kaola.
Zhang Lei, CEO of NetEase Kaola
“There is a significant and growing demand for high-quality European products in China, and our platform, with its fully integrated supply network, gives international businesses direct access to consumers across China,” Zhang added.
To support the Plan and enable its growth, the company will build an additional six international warehouses in Europe.
This interconnected supply network will enable sellers to ship their products conveniently and safely to consumers in China.
Four leading German businesses have each signed agreement to make their products available to Chinese consumers through NetEase Kaola.