By Zhang Junmian
BEIJING, May 9 (Xinhuanet) -- StoryDrive Asia, the Frankfurt Book Fair's all-media international forum for trends and innovation, will be held in Beijing between May 28 and June 1, 2014 during the Third China (Beijing) International Fair for Trade in Services (CIFTIS).
It's the third time that the world-renowned brand StoryDrive has featured at the CIFTIS, but this year it will expand its focus to multimedia cross-cultural communication and trade inside Asia, as well as between Asia and the world.
"This year's forum is an upgrade of StoryDrive China, the only 'subtrack' of StoryDrive which was launched at the Frankfurt Book Fair in 2010," Gong Yingxin, director of the German Book Information Center in Beijing, said.
The all-media platform for telling and selling stories, is themed "(Re)shape your story" this year.
This year's highlights include trans-media case studies of Asia, including dissemination of China's Analects of Confucius (Lunyu) in Asia, how Japanese cartoon comics go global and the features of South Korea's publishing industry.
Famous professionals, scholars and celebrities from such fields as literature, film, book, gaming and design will gather in Beijing to share their understanding and expertise on cross-culture communication, as well as trends and business modes in the publishing industry.
Famous celebrities to share their insights at the forum include Irish producer Triona Campbell, Chinese scholar Yu Dan and author and film director Guo Jingming.
"Not all projects and products demand cross-media efforts. What the StoryDrive is focused on is more than transmedia itself. It attaches more importance to the core of products -- stories: how to present a story well through books, game, electronic form and other means," Holger Volland, vice president of the Frankfurt Book Fair and head of StoryDrive Asia's organizing committee, said.
StoryDrive China, first launched at the 2012 CITIFS, immediately attracted great attention from Asian exhibiters and book fans. It's co-hosted by Frankfurt Book Fair and German Book Information Center.