BARCELONA, Feb. 27 (Xinhua) -- Chinese online game developer Perfect World and telecom giant Huawei signed here Thursday a strategic cooperation agreement aimed at pooling their resources to explore the global gaming market.
Inked at the ongoing 2014 World Mobile Congress, the deal marked the first time for the leading Chinese software and hardware producers to team up for international expansion.
Noting that both companies boast independent intellectual property rights, core technologies and a vast global user base, Perfect World CEO Xiao Hong said the cooperation will make full use of their respective advantages and lower the cost of their overseas undertakings.
According to the agreement, Perfect World will design customized games that can give full play to the performance of gaming devices produced by Huawei, which has recently rolled out the first Chinese-made home game console, TRON.
Also speaking at the signing ceremony, Huawei Senior Vice President Yu Chengdong said the two companies aim to create a gaming experience that is tailored more closely to the needs of individual players and to build up a globally competitive home gaming ecosystem.
Thanks to the Chinese government' s strong support for the indigenous entertainment industry, the home game console market enjoys huge potential for further growth, he added.
Meanwhile, Xiao stressed that the joint endeavor also highlights a new trend in the going-global of Chinese enterprises, and will help raise the "gold content" of the "Made in China" label and boost the competitiveness of Chinese companies in global markets.
"Our collaboration in shaping the global landscape of next-generation online entertainment will create a new milestone in the globalization of Chinese brands," he commented.
Huawei is the world's second largest supplier of telecom equipment and third largest manufacturer of smart phones, with its products and services covering more than 140 countries and regions. The TRON console, debuted last month at the Consumer Electronics Show in Las Vegas, has drawn worldwide attention.
Perfect World has been China's biggest exporter of online games for seven years, and its products, flush with Chinese cultural elements, have attracted players in more than 100 countries and regions.