SOFIA, Jan. 23 (Xinhua) -- Chinese could soon fall in love with
Bulgarian yogurt with 870 shops offering the food set to open in
Georgi Georgiev, general manager of Lactina Ltd., a large
private Bulgarian manufacturer of starters, told Xinhua that its
Chinese partner Zhejiang Shangzheng Commerce and Trade and Walmart
China would jointly open 852 shops for Bulgarian yogurt by the end
According to a contract signed recently, the first shop called
"Lactina Yogurt Bar" will be put into operation inside a Walmart
store in June 2013, Georgiev said.
Zhejiang Shangzheng Commerce and Trade will also independently
open about 20 more Lactina Yogurt Bars in Hangzhou and Ningbo in
east China's Zhejiang Province. The Chinese firm set up its first
Lactina Yogurt Bar in September last year in Hangzhou.
Georgiev said local Chinese staff in Hangzhou were trained by
Lactina to make genuine Bulgarian yogurt using yogurt makers.
Lactina is currently present in 85 countries in five continents.
It develops different yogurt starters, tailored to climatic
conditions and the tastes of consumers in each region, Georgiev