LONDON, Aug. 26 (Xinhua) -- WPP Plc, the world's largest advertising company, announced Tuesday that its revenue in the first half of 2014 was 5.469 billion pounds (or around 9.1 billion U.S. dollars), 2.7 percent higher from a year earlier.
The half year revenue also exceeded the average estimate of 5.13 billion pounds compiled by Bloomberg.
The London-based company recorded a pre-tax profit of 491 million pounds in the first half, up 15 percent from a year earlier. Interim dividend per share increased by 10 percent to 11.62 pence, or 0.1162 pounds, from that of the first half of 2013, data showed by WPP.
WPP is aiming for like-for-like net sales growth of more than 3 percent in 2014 and an operating margin to net sales improvement of 0.3 margin points on a constant currency basis in line with full year margin target, it said in a statement.
On the same day, WPP announced that its two wholly-owned operating companies Millward Brown and GroupM have acquired InsightExpress Inc., a provider of media analytics and marketing accountability solutions in the United States, and Keyade, a digital search marketing agency in France respectively. (1 pound = 1.66 U.S. dollars)