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Microsoft unveils Xbox in China

English.news.cn   2014-07-31 01:52:46

SHANGHAI, July 30 (Xinhua) -- Microsoft on Wednesday said its new Xbox games console, the Xbox One, will come on to the Chinese market in September, 14 years after it was officially banned.

China's Ministry of Culture together with seven other ministries banned the manufacture and sale of all game consoles in China in 2000.

Now, the Shanghai free-trade zone has opened the Chinese market to companies like Microsoft, allowing foreign firms to manufacture games consoles for sale in China.

The new model will go on sale on September 23, with prices starting at 3,699 yuan (about 600 U.S. dollars), according to the company.

Yusuf Mehdi, chief marketing and strategy officer for Xbox said Microsoft is working with China's BesTV New Media, a subsidiary of Shanghai Media Group, to provide Chinese players with the very best games and entertainment experiences, and the Xbox One will be the first games console legally available in China since 2000.

Editor: Mu Xuequan
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