SEOUL, Oct. 15 (Xinhua) -- Emotional battle between South Korea 's two tech behemoths is growing deeper and deeper as they are competing fiercely with each other to predominate in many parts of IT industry.
LG Electronics unveiled on Monday Optimus Vu II, the newest model of Optimus smartphone series based on the technology of voice over Long Term Evolution (LTE) that enables users to take voice-call service through the LTE networks.
At the media briefing held in LG's headquarters, one research fellow at the company's mobile communications division walked down to the platform in front of reporters and took a comparative test of battery efficiency between its flagship Optimus G and Galaxy S3, the flagship version of Samsung Electronics' Galaxy devices.
During the test, the Optimus G was powered on longer than its counterpart Galaxy S3 under all the three cases, including media contents playing, video recording and voice-calling. LG spent around half an hour in testing and answering questions about the test during the one-hour media briefing, which was held to promote the Optimus Vu II model.
The test was estimated to be part of counterattacks against Samsung's circulation of a video where a water-pouring test was taken to measure the "true" volume of one of LG's refrigerators. Samsung claimed at the video circulated via YouTube that the registered capacity of the LG fridge was exaggerated, insisting that the "true" volume of Samsung fridges would be bigger than LG products.
The emotional friction between LG and Samsung is not a strange story here in Seoul. The two South Korean tech archrivals waged a battle last year over technology standard for three-dimensional TVs. Samsung is pushing for active shutter-glass technology, while LG is using film patterned retarder technology.
Samsung and LG have been fiercely competing with each other in the global TV industry. Samsung ranked first in the second quarter with the global market share of 28.5 percent. LG came next with a 15.2 percent share.
LG's counterattack against Samsung's flagship smartphone was made in response to Samsung's attack against LG's refrigerator. It was estimated that LG might want to draw attention and boost sales of Optimus G through the so-called noise marketing.
Some research reports showed that Samsung has been helped rather than hurt by the patent lawsuit with Apple. The so-called " patent war of the century" enhanced the recognition of the Galaxy brand among consumers around the world.
LG's comparison of Optimus G with Galaxy S3 may cause the similar noise-marketing effect, which can boost sales and recognition of Optimus devices.
"There was no intention to make noise-marketing effect. LG's Optimus G boasts of energy efficiency among the latest smartphones, so we just compared our model with the smartphone industry's best selling model," said Chang Ma, vice president of LG's Korean marketing division.