SAN FRANCISCO, Oct. 9 (Xinhua) -- Microsoft on Tuesday unveiled plans to open two additional pop-up stores in the upcoming holiday shopping season, bringing the total of the temporary holiday retail locations to 34 in the United States and Canada.
The two new holiday stores will be located in New York City's Times Square and on Chicago's Michigan Avenue, Microsoft announced in its official blog.
A pop-up store is a short-term sales venue that allows a company to create a unique environment to engage their customers.
Microsoft said its new pop-up stores will carry a variety of Microsoft-enabled products and offerings, and will enable customers to learn how to get the most out of their software as well as personalize their Microsoft devices.
All the pop-up stores will be opening on Oct. 26, when Microsoft is slated to release its new Windows 8 operating system.
With the new short-term locations, Microsoft will temporarily double its retail coverage in North America during the holiday season to boost consumers' interest in Windows 8 and the software giant's other new products.
Microsoft opened its first permanent retail store in October 2009 while launching the Windows 7 operating system. The company now operates nearly 30 permanent retail stores across the United States.