Feature: Large number of Chinese brands show confidently at IFA 2017

Source: Xinhua| 2017-09-02 22:03:27|Editor: Liangyu
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BERLIN, Sept. 2 (Xinhua) -- IFA 2017, the world's leading trade show for consumer electronics and home appliances, lasts from Sept. 1 to 6 in the German capital city of Berlin, attracting more than 600 Chinese exhibitors.

At the same time, 2017 IFA China Brand Public Pavilion also opens its door since the first day of IFA, gathering in Haier, Hisense, Changhong, TCL, Gree, Midea, Galanz and many other China's top electronic home appliance brand.

The pavilion has been hosted by the Chinese Ministry of Commerce, and organized by its foreign trade development bureau and the Chinese Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCME), aiming at promoting the overall image of China's electronic home appliances, displaying China's intelligent, environmentally friendly and innovative design products, so that more European consumers could learn more about Chinese brands.

Wang Guiqing, vice president of CCCME, said that after 30 years of efforts and development, China's electronics industry has been the world's largest electronics and home appliance manufacturing power for more than ten years.

China's electronics industry owns a strong manufacturing capacity and complete industrial chain and a high level of standardization, according to Wang.

A large number of Chinese companies have taken part in IFA 2017 with their latest product highlights and services. IFA has witnessed a fast growth of Chinese participants these years and Chinese brands have always been one of the most important elements at IFA, according to Jens Heithecker, IFA's Executive Director.

Sheng Sen, CBO of Chinese educational robot company Abilix, told Xinhua that his company has brought with products of high quality and technology to IFA. Abilix is confident to show European consumers China's educational robots and the strength of China's artificial intelligence brand.

"The European educational robot market oversee is maturer and the competition is very intense, but Abilix as a Chinese company is ready for challenges and ready to an eye-opener for European consumers," Sheng said.

German journalist Orleff said that the industry in China develops unbelievably quickly in last years, overtaking Japan. "Chinese products are very promising."

As one of the oldest industrial exhibitions in Germany since 1924, it has attracted 1,805 exhibitors from all over the world this year to the Berlin Exhibition Grounds.

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