Germany vs Mexico (Xinhua photo)

QINGDAO, China, July 2 (Xinhua) -- Having gotten its money's worth out of its sponsorships of Euro 2016 and Confeds 2017, China's electronics giant Hisense is looking to the 2018 World Cup in Russia.

Germany vs Mexico (Xinhua photo)

"Over the years, Hisense has gained a lot of experience and seen strong brand growth through sports sponsorships...The FIFA World Cup brings together the highest levels of competition and prestige in global football, making it the perfect sports event for us to be a part of," said Hisense President Liu Hongxin.

Germany vs Cameroon (Xinhua photo)

Germany vs Camerron (Xinhua photo)

Germany vs Cameroon (Xinhua photo)

New Zealand vs Portugal (Xinhua photo)

New Zealand vs Portugal (Xinhua photo)