A Chinese stereo speaker maker introduces his products at the China-Kenya Trade Week on June 30, 2017. (Xinhua/Li Baishun)

NAIROBI, July 1 (Xinhua) -- Kenya's world renowned scenic attractions that include wildlife and sandy beaches have always thrilled Francois Jia, the Manager of Baoding Tianzhou Machinery Company Limited based in China's Hebei Province.

The savvy entrepreneur was excited by the prospect of visiting the East African nation for the first time to participate in the China-Kenya trade week taking place in the capital, Nairobi.

Jia's company deals with agricultural machinery whose demand in Kenya is growing thanks to concerted efforts by the government, industry and even smallholder farmers to modernize food production systems in the country.

Speaking to Xinhua on Friday at his exhibition stand, Jia said Kenya is an ideal market for agricultural machinery given the positive feedback he received from potential clients.

"Kenya is a promising market for agricultural machinery and equipment and we are keen to be part of a transformation in this sector that employs so many people," Jia remarked, adding that negotiations with local distributors are at an advanced stage.

Jia told Xinhua his company regards Kenya as a springboard to enhance its penetration to an expanding regional market for agricultural machinery and equipment.

"We look forward to a regional presence aware that mechanization of agriculture to achieve food security is a priority in many African countries," said Jia.

The three-day China-Kenya trade week has attracted hundreds of enterprises from the Asian giant dealing with merchandise that cuts across different sectors of the economy.

Chinese firms participating in this mega trade fair are drawn from construction, retail, health, telecommunications and clean energy sectors.

Vivian Wei, the General Manager of Seven SS Stars, a leading manufacturer of solar water heating equipment, said both individual and corporate clients in Kenya have expressed interest in her company's flagship products.

"We have already made an impact in the Middle East and Latin America and look forward to a huge presence here in Kenya. The market for solar equipment in Kenya is growing and our list of potential clients include hotels, resorts, hospitals and schools," Wei told Xinhua.

She revealed that Seven SS Stars has already established a godown in Nairobi to facilitate expansion in the local and regional market.

"The use of solar energy in homes and industries has gained traction in Kenya and we are ready to offer technologies that would enable the country realize its green goals," said Wei.

She added that solar water heating equipment manufactured by Seven SS Stars can last up to 20 years while their cost is friendly to low and middle income earners.

Kenya has become an attractive destination for Chinese enterprises given its friendly investment climate, macro-economic stability and rising purchasing power among the country's urban middle classes.

Linda Bin, the General Manager of Guangzhou Binz import and export trading company limited, a leading manufacturer of high end art ceramic, said Kenya presents a lucrative market for accessories used in interior design.

"Kenyan clients are responding well to our custom made art ceramic that can be used to decorate homes, hotels and office blocks," said Bin.

She revealed that her company was prospecting for a local agent to distribute high end tiles to retail and corporate clients.

Bin added that Chinese enterprises have been motivated to venture into the African market thanks to the Belt and Road initiative, which is expected to revitalize economic ties with the world's second largest continent.

Over 400 Chinese exhibitors are showcasing their products at the third edition of China-Kenya trade week that ends on Saturday.

Products on display at the largest China-Kenya trade fair in recent history include construction materials, fast moving consumer goods, electronics, clothes and ceramics.

Kenyans from all walks of life who visited the exhibition confessed their admiration of Chinese manufactured goods, terming them an ideal alternative that guarantees value for money.

Johnson Otiende, a Nairobi based laboratory technician said he was keen to purchase floor tiles to add sheen to his father's house in rural western Kenya.

"So far, I have visited many stalls that are displaying exquisite tiles which I intend to purchase and have them installed in my father's house. Their price range is reasonable," said Otiende.