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DUBAI, Oct. 10 (Xinhua) -- Emirates Airline of the United Arab Emirates (UAE) and Google on Monday announced the launch of "Celebrating Arabic Reading" weeks with an aim to reach "millions of smartphone users in the Middle East" and to support the UAE government's "Year of Reading."
The initiative will run during October and the first week of November to make Arabic books more accessible to first-time online book readers by giving them discounts of up to 90 percent on purchases made at the "Google Play" online bookstore, Emirates and Google said in a statement.
Chairman and Chief Executive of Emirates Airline Sheikh Ahmed bin Saeed Al-Maktoum said books can stimulate, inform, touch minds and hearts, and open up a world of possibilities for readers.
"As founding sponsors of the Emirates Airline Festival of Literature, we are staunch supporters of the written word," he said.
Vice President for Large Customer Sales for Google Europe Middle East and Africa Ronan Harris said "through our collaboration with Emirates, we hope we can make Arabic literature more accessible and enjoyable than ever."
