Critics of the body-shaming ad by Protein World have photoshopped its catch phrase "Are you beach body ready?" into "#Each bodys ready." (Source: Twitter account of Women's Equality Party)
LONDON, June 15 (Xinhua) -- When you come across a giant poster of a very sexy girl, half-naked, looking at you seductively on a bus or in the subway, will you enjoy it or have an overwhelming feeling of insecurity about your own body?
On Monday, Sadiq Khan, London's newly-elected mayor, announced a ban on ads stirring up "body confidence issues" on his city's public transport network. So from the first day of July, no more posters of hot bikini babes for Londoners in the subway.
Many people have reacted well to Khan's decision. Women's Equality Party, an active female empowerment group in Britain, tweeted: "A great start for London's 'feminist Mayor' @sadiqkhan as he bans body-shaming ads on Tube, buses and trains."
A Londoner who called herself Emma on Twitter also said: "Good on you, @sadiqkhan."
Grace Barret, an activist from Self-Esteem Team, said: "Sadiq Khan has given us the opportunity; we have to go and seek out these images rather than have them thrust upon us."
The Independent also ran an editorial saying that the new major is doing the right thing. "If it prevents even one young person from feeling bad about her body, if it keeps one young girl from developing anorexia, if it strengthens the confidence of even one student, then surely he's done his job."
While some netizens and women's groups celebrated Khan's ban, others were not so happy about it. They thought that London's first Muslim mayor made this ban based on his religious beliefs.
