BEIJING, Jan. 5 (Xinhua) -- A senior Communist Party of China (CPC) leader Tuesday called for intensified efforts to enhance media supervision to better channel public opinions and foster healthy social trends.
Liu Yunshan, head of the Publicity Department of the CPC Central Committee, made the call at the closing ceremony of the national conference on publicity.
"We should explore new ways to keep close contact with the people and serve the people," Liu said.
Liu also urged publicity departments to help publicize the socialist core value system, and stressed the importance of publicity work at grass-root levels in cities and villages.
Liu also called for a breakthrough development in the country's cultural industry.