Delegates attend the promotion ceremony for the logo and official website of the Global News Day for Children in Beijing, capital of China, Nov. 9, 2009. The ceremony is sponsored by Xinhua News Agency and UNICEF. (Xinhua/Yuan Man) Photo Gallery>>>

    BEIJING, Nov. 9 (Xinhua) -- China's Xinhua News Agency and the United Nations Children's Fund (UNICEF) on Monday unveiled the logo for "Global News Day for Children" and launched an official website for the event.

    "Global News Day for Children" is a global media campaign co-sponsored by Xinhua News Agency and the UNICEF, to mark the Universal Children's Day which falls on November 20th.

Peng Shujie, Deputy Editor-in-chief of Xinhua News Agency shakes hands with Dale Rutstein, Chief of Communication for UNICEF in China, in Beijing, Nov. 9, 2009.(Xinhua Photo) Photo Gallery>>>

    Wu Jincai, Deputy Editor-in-chief and Director of Audio and Video Department of Xinhua News Agency, said on the launching ceremony that the logo features rays of light -- a symbol of the sun, longitude and latitude -- a symbol of the earth, electronic waves that represent the media, and sprouts that symbolize children.

    Together, the four icons convey the message "Global News Day for Children".

    Wu said, "It's a ground-breaking event that Xinhua and the UNICEF co-designed a logo to rally global media attention to children. We hope this logo will exert everlasting influence in future global media coverage on children."

    Dale Rutstein, Chief of Communication for UNICEF in China, said the logo really is a wonderful symbol for the world. "It's of simple, graphic, bold and optimistic design which will surely appeal to people in any country of the world," said him.

Wu Jincai, Deputy Editor-in-chief of Xinhua News Agency shakes hands with Dale Rutstein, Chief of Communication for UNICEF in China, in Beijing, Nov. 9, 2009.(Xinhua Photo) Photo Gallery>>>

    According to UNICEF, after 20 years, and the near universal acceptance of CRC, there is still a wide gap between its principles and the reality of how millions of children live. Over 100 million children are engaged in child labor; 51 million childbirths are not registered every year; 1.2 million children are trafficked every year and an estimated 300,000 children are fighting as armed combatants in more than 30 wars around the world.