Highland barley-brewed beer from China's Tibet enters U.S. market
www.chinaview.cn 2009-10-27 13:26:28   Print

    LHASA, Oct. 27 (Xinhua) -- A local barley beer brewer in this capital of southwest China's Tibet Autonomous Region expects to sell more products to the United States in the second half of next year.

    According to orders from its American dealer, Dzambuling, Lhasa Beer Co., Ltd. will supply 1,000 tonnes, or 2.78 million bottles, of barley beer to the United States every month since next July, Norbu Tsering, the company's deputy general manager, told Xinhua Tuesday.

The highland barley beer produced in Tibet has been becoming increasingly popular among Americans since the first batch of 11,340 boxes of such beer were shipped to the United States in May.

A staff handles boxes of highland barley beer at the Lhasa Railway Station, May 18, 2009. The highland barley beer produced in Tibet has been becoming increasingly popular among Americans since the first batch of 11,340 boxes of such beer were shipped to the United States in May. (Xinhua/ Hu Xing)
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    The company sold its first batch of beer, totaling 272,160 bottles, under the locally famous brand of Lhasa, to the United States in August. This was the first time the Tibetan beer brewer exported its products.

    Norbu Tsering said the second batch of more than 216,900 bottles have been delivered to the American market.

    The acceptance of Lhasa beer by the U.S. market meant the Tibetan company's products had all met requirements in quality and production process by the American buyers, said an official with the regional commerce bureau.

    The beer, 350 mg each bottle, is produced from both highland barley yielded on the Qinghai-Tibet plateau and malt from Australian wheat, according to Norbu Tsering.

    Adapted to the American taste, Lhasa beer sold to the United States has alcohol content higher than that sold in China.

    Despite the ongoing global economic downturn, Norbu Tsering said, his company expected a 30 percent annual growth in output this year, which would reach 85,000 tonnes.

    To meet demand from its American dealer, the Lhasa Beer Co., Ltd. has decided to ask its partner for help. The partner, Tibet heaven and earth green drink company limited, is ready to begin operation next March with a designed annual production capacity of 200,000 tonnes of barley beer. It will produce barley beer for the Lhasa Beer company under the brand name of Lhasa with production technique and formular provided by Lhasa Beer company.

Tibet-produced highland barley beer popular in U.S.

    BEIJING, Sept. 8 (Xinhuanet) -- The highland barley beer produced in Tibet has been becoming increasingly popular among Americans since the first batch of 11,340 boxes of such beer were shipped to the United States in May.  

Highland barely beer making technique worth 53 mln yuan 

    BEIJING, May 25 (Xinhuanet) -- The technique of highland barely beer making was evaluated worth 52.9 million yuan, according to the Intellectual Property Office of Tibet Autonomous Region. 

Lhasa to install beer production line, upgrade power grid

    BEIJING, April 29 (Xinhuanet) -- The projects to upgrade Lhasa's urban power grid and build a barley beer production base were launched in Lhasa Economic Development Zone Sunday. 

Editor: Li Xianzhi
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