Xinhua News Agency joining with Liaoning TV to air news commentary nationwide
www.chinaview.cn 2009-08-08 01:04:08   Print

    BEIJING, Aug. 7 (Xinhua) -- A Xinhua News Agency magazine is to join with northeast China's Liaoning TV to air news commentary across China via a satellite cable network.

    The commentary program will be broadcast on Liaoning TV once a week to cable audiences in China. It will focus on the latest domestic and international news events with opinions provided by Xinhua magazine, Outlook Weekly.

    President of Xinhua News Agency Li Congjun, Editor-in-chief He Ping and Vice President Lu Wei attended a ceremony on Friday at Xinhua to sign a contract with Zhang Jiang, a member of the standing committee of the Liaoning Province's Party committee.

    Since the 1970s Xinhua, the biggest news publication group in China, has published a series of national newspapers and magazines. The cooperative venture with Liaoning TV is a further attempt to promote Xinhua's authoritative viewpoint via multimedia outlets.

    In a previous venture targeting booming Internet media, Xinhua joined with China's largest social networking service provider, www.kaixin001.com, to broadcast Xinhua's TV programs on its website.

    Xinhua News Agency's department of video and audio programs also signed a cooperation memo with APT Satellite Holding Ltd., a listed company in Hong Kong and New York which provides transponder utilization service and satellite TV broadcasting service to operators.

    According to the cooperation memo, Xinhua will air its TV programs to global media customers and audience through the satellites operated by the APT.

    Xinhua's President Li Congjun said one of the agency's important mission is to enhance its global broadcasting capability and participate in competitiveness of international media, noting that the cooperation with the APT will be a significant step toward the objective.

    With the excellent platform and technical support by the APT as well as substantial TV programs provided by Xinhua, the cooperation will have a bright future, Li said.

Editor: Mu Xuequan
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