SINGAPORE, July 30 (Xinhua) -- Media Development Authority of Singapore (MDA) is collaborating with key players from the mobile industry to develop on-the-move media services and applications for the global market.

    Called the FutureMobile, the initiative comprises industry players such as SingTel, Nokia, Microsoft, MOZAT, Zingmobile, Qualcomm and Huawei, a statement by MDA said on Thursday.

    Together with MDA, the network is seeking innovative content and application proposals focusing on games, mobile lifestyle, healthcare and the transient market that have the potential to be deployed on the partner network's platforms.

    Selected proposals can leverage on a user base of 300 million and access to markets worldwide, with funding assistance of up to 50,000 Singapore dollars (34,965 U.S. dollars) for each selected project.

    A key objective of the program is to support small local developers and publishers to enhance their competencies in mobile development, publishing and distribution from conceptualization to commercialization of their ideas without the financial barrier.

    MDA's director of Interactive Media and Games Michael Yap said "MDA hopes that the FutureMobile partner network can also bring together the best of breed offerings, to inspire innovations and offer opportunities for the industry to formulate commercial strategies to reach out to the regional and global markets."