UK toys set to promote 2012 Olympics
www.chinaview.cn 2009-07-22 16:52:35   Print

    BEIJING, July 22 (Xinhuanet) -- Well known British toy brands, including Airfix, Corgi, Hornby and Scalextric will soon be carrying the logo of the London 2012 Olympics.

    Under a three-year license, Hornby is developing a number of special products including models of London taxis and buses under the brand name Corgi, the firm which it bought last year for 8.3 million pounds (13.6 million U.S. dollars).

    Airfix, the model manufacturer also owned by Hornby, will be issuing kits of venues, including the Olympic Stadium. A number of Olympic related products are also set to be released under Hornby's Scalextric brand name including, it is said, a velodrome.

    Frank Martin, Hornby chief executive, said it was a "great honor" for the company to be producing the toys. Shares of Hornby, which have risen by 54 percent since April this year, rose 3.4 percent to 104 pence (1.70 dollars) on the news.

    (Agencies)

Editor: Rob Welham
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