MACAO, July 2 (Xinhua) -- The first Macao Franchise Expo (MFE) was scheduled to be held from July 3 to 4, which aims to promote franchising, chain store operations and brand agency through a series of activities including product exhibition, business matching sessions and forums, the Macao Daily Times reported on Thursday.

    Co-organized by Macao Trade and Investment Promotion Institute (IPIM), Brazilian Franchise Association, Association of Chain and Franchise Promotion, Taiwan and the Licensing and Franchising Association of Hong Kong, the MFE has recorded a total of 78 exhibitors, with over 90 franchises, chain stores and brand agency enterprises from the Chinese mainland, Taiwan, Hong Kong and Macao, as well as Brazil, the United States, Japan and Southeast Asian countries.

    The organizers have said that they believed Macao Franchise Expo will provide a platform for commercial and industrial sectors by promoting franchising, chain store and brand agencies to SMEs (small and medium-sized enterprises) and offer an ideal opportunity for people to establish their own businesses.

    During the event, ten product and service seminars will be held in a bid to assist participants to find suitable partners.