LONDON, May 1 (Xinhua) -- Scotland launched on Friday
a month-long celebration of its famous national drink -- Scotch Whisky in May as
a highlight of the Homecoming Scotland 2009 program.
Over 30 events designed for the
month are expected to draw some 30,000 additional visitors both to participating
distilleries and to destinations across Scotland.
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Photo taken on May 1, 2009 shows a
corner of Auchentoshan Whisky Distillery's cellar in outskirt of Glasgow,
Scotland. Scotland launched on Friday a month-long celebration of its
famous national drink -- Scotch Whisky as a highlight of the Homecoming
Scotland 2009 program to attrack additional 30 thousand visitors this
year. (Xinhua/Ma Guihua) Photo Gallery>>> |
The diverse range of whisky events and experiences
across Scotland is presented as part of Scotland's year-long Homecoming
celebrations. Known and loved at home and around the world, Scotch Whisky is a
crucial part of Scotland's tourism sector, with Scotland Whisky -- the national
whisky tourism initiative -- assessing that over 20 million pounds (about 30
million U.S. dollars) is spent at whisky visitor attractions across Scotland.
"Whisky is an ambassador for the quality and
distinction of Scotland's produce and Whisky Month presents a fantastic
opportunity for us to celebrate Scotland's famous national drink. With its
wealth of distilleries and its scenic majesty I hope that thousands of visitors
will join us for a dram this year and enjoy the spirit of Scotland in our year
of Homecoming 2009," said Alex Salmon, Scotland's First Minister.
Throughout Whisky Month some of
Scotland's most popular and exclusive distilleries open their doors to visitors
inviting them to discover the unique characteristics of the whisky regions of
Scotland-- the highlands, lowlands, with behind-the-scenes experiences and
distillery tours.
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Photo taken on May 1, 2009 shows the
entrance of Auchentoshan Whisky Distillery in outskirt of Glasgow,
Scotland. (Xinhua/Ma Guihua) Photo Gallery>>> |
Gavin Hewitt, Chief Executive of the Scotch Whisky
Association, said, "Whisky Month in May is the perfect time to visit Scotland,
the home of whisky. An exciting program of distillery and festival events awaits
our visitors. They will experience the very best that Scotch Whisky has to offer
and learn why this global icon embodies the spirit of Scotland."
Marie Christie, project director of Homecoming
Scotland 2009, noted that Scotch Whisky is "a unique aspect of Scotland's rich
culture and heritage" which is celebrated across the world. "Showcasing it
through the Homecoming festivities provides us an opportunity to promote some of
the country's most distinctive communities and regions through a lively program
of activity," she added.
Homecoming Scotland 2009 aims to engage Scots at home
as well as motivate people of Scottish descent and those who simply love
Scotland, to take part in an inspirational celebration of the culture, heritage
and some of the many great contribution Scotland has given to the world. Among
them are Scotland's national poet Robert Burns, golf, whisky and Scotland's
great minds and innovations.