Tourists crowd along the Bai Causeway on
West Lake of Hangzhou, capital of east China's Zhejiang Province, March.
8, 2009. Residents and tourists enjoyed the beautiful spring view of West
Lake and the warmth of spring on Sunday. (Xinhua/Chen Jiahua)
BEIJING, March 25 -- If you're wondering just what's
brewing in Hangzhou this month, well the refreshing answer is that the city is
poised to stage a major festival celebrating all things about tea.
Billed as "The 2009 China West Lake International Tea
Culture Expo" this beverage-boosting bonanza will take place from March 27 to
April 17 in the city, the capital of the eastern province of Zhejiang. The event
is part of the city's campaign to lobby for the inclusion of West Lake as one of
UNESCO's World Heritage sites.
As well as promoting West Lake's appeal to tourists,
the three week long event will also emphasize Hangzhou's status as China's "Tea
Capital" and its heritage as the home city for Longjing Tea or, as it is also
widely known as, Dragon Well Tea.
The event, sponsored by the Hangzhou city government,
the China International Tea Culture Research Association, the China Tea Science
Society and the Zhejiang Tourism Bureau, will also showcase Hangzhou's
achievements in urban renewal, environmental development and tourism.
As well as taking tea, visitors to the expo will also
have the opportunity to go cruising on the lake, learn more about the city and
its culture, as well as discovering something of tea's long history in China and
the many ceremonies associated with it.
A number of special events are promised as part of
its three-week program.
The opening ceremony will be held on March 27 in Cimu
Bridge Village, Zhuantang Street, West Lake District. This lavish ceremony will
begin with the picking of this year's fresh tea crop and will include a
celebration of Longjing Tea as an integral part of Chinese culture.
This exhibition, sponsored by the West Lake
Administrative Committee, the Hangzhou Tourism Committee, and the China
International Tea Culture Association, will showcase the long history of
Longjing Tea, as well as its unique plantation and harvesting method.
It will also look at the ways in which the company
has integrated new technology with its traditional approach to growing tea.
A group of industry professionals and guests will
gather in the evening when more than 1,000 people will drink and appreciate
Longjing Tea together.
Trip to the tea
From March 27 to 29, more than 100 reporters and
editors from the nation's mainstream websites, including sina.com.cn and
Xinhuanet.com, will be invited to visit the city and to experience the event for
This project will form part of the media initiative -
West Lake Tea Culture in Lens.
Teahouse managers' annual
From March 30 to April 2, the event will host the
teahouse managers' annual meeting. This will be organized by the China
International Tea Culture Research Association.
The event will highlight a bid to establish a
national-level quality rating on teahouses and promote the on-going development
of the industry.
The results of the initial quality rating round will
be announced during the session.
On April 7, a tea-poem meeting will be held in the
city. A group of folk culture experts and tea research scholars will attend the
event. Members of the city's classical poetry association will also attend what
is being seen as the cultural high point of the forum.
Qinghefang folk tea meeting
From April 9 to 14, a number of folk tea ceremonies
will be showcased during events in Wushan Square, Qinghefang Ancient Street and
Wugongshan Square. Visitors will have the opportunity to appreciate premium
quality Longjing Tea, wander the ancient thoroughfares and attend an exhibition
of classical teaware.
'Tea family' promotion
On April 4, 5, 11 and 12, a "Tea family" event will
be staged. Some 100 families employed in the tea industry will join a training
program organized by the China Tea Museum - of these 10 families will be
selected as ideal "Tea Families".
12th West Lake Int'l Tea
On April 13-20, an exhibition of some top tea ware,
made in both the Chinese mainland and Taiwan province, will be on show. A tea
appreciation event will also be held with the aim of promoting tea culture in
local middle schools and universities.
Third China (Hangzhou)
International Tea Banquet Appreciation Meeting
This event will be held in the Hangzhou Xiangyi Hotel
on April 15. Visitors will have the chance to appreciate the award-winning
dishes of the first and second sessions of the China (Hangzhou) International
Tea Banquet. The event will also promote the West Lake Tea Banquet.
Cross-Straits tea culture
This event, sponsored by the Taiwan Cheng Shiu
University, Luyu Tea Culture Center of Taiwan Tenren Group and World Tea
Association, will see a gathering of a group of leading tea culture experts. The
subject under discussion will be the industrialization of tea cultures.
Cross-Straits tea cultural
A number of tea-related cultural exchange programs
will be held in Lingyin Temple.
On April 20, a local tea-drinking day will be
inaugurated across the city.
The closing ceremony of the event will be held in the
Yuhang Shuangxi Lake Scenery Area.
(Source: China Daily)