Tea "tastes better in favourite mug"
www.chinaview.cn 2009-03-17 10:23:35   Print

    BEIJING, March 17 --  Researchers have claimed that tea and coffee actually tastes better when you drink it from your favourite mug.

    Psychologists at Sheffield University have found that a person's brain is trained to believe a certain methodology of hot drink making creates maximum enjoyment.

    "Drinking tea and coffee is very ritualistic and people become very addictive to the way they want their brew made," Dr Tom Stafford told The Daily Telegraph.

    "Caffeine is very much a drug of reward and like any addict, people develop passions on how the drug is delivered. Wherever there is drug use, then rituals will always develop."

    He continued: "The long association with the delivery of a morning cup of coffee or tea - people genuinely think it tastes better out of a particular cup.

    "It might be irrational or arbitrary but it's absolutely true. Your daily brew tastes better from your favourite mug."

    An estimated 65% of Brits have a favourite mug, which they always use for a morning drink.

    (Source: chinadaily.com.cn/Agencies)

Editor: Fang Yang
Related Stories
Home Sci & Tech
  Back to Top