Background: Milan Fashion Week, which kicked off on Wednesday as the third stop of the traditional "big four" fashion weeks, is apt to be a tame affair this year, as the Italian clothing industry grapples with the impact of the global financial crisis. This year there will be fewer fashion shows, with many firms opting for modest exhibitions, according to the Italian Chamber of Fashion. At the men's show in January, there had been a fifth fewer shows than the year before.

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