Happy Niu Year.
No, this is not a typo. Instead, this is the most
popular short text message flying from one cell phone to another. And it indeed
is a New Year greeting.

"Niu" means an ox in Chinese and sounds similar to
the English word "new". And people are using it creatively to wish relatives and
friends a Happy New Year because the Chinese year of the ox is less than a month
away.
The ox is one of the 12-year-cycle animals in the
Chinese lunar calendar. It symbolizes prosperity through fortitude and hard
work, and the passage of a particularly troublesome year explains people's love
for the animal.
(Source: chinaculture.org)