"Some enterprises told me that the National Sports
Meet in 2010will be staged at a very unlucky time," he added.
The National Sports Meet is a Chinese version of the
World Games, featuring mainly non-Olympic events as opposed to the quadrennial
National Games.
But China won't quit organizing all these events.
What they need to do is to adjust.
"The organizers won't back down on their commitments.
A successful Beijing Olympics has proven China's ability to host large-scale
sport events," said Liu Liji, whose mentor is International Olympic Committee
member He Zhenliang who helped Beijing win the 2008 Olympic bid.
"Under such circumstances, the organizers should
stick to their budgets and do not rush into decisions," Liu said.
Wei Jizhong, president of the International
Volleyball Federation, agreed.
"Chinese organizers are capable of hosting
high-quality sports events," he said. "But they should be economical."
Despite the highs and lows of world economy, the
Chinese market remains an attraction.
The preparations for sports events are still on track
as the Asian Games organizers already signed 13 partners including South Korean
consumer electronics giant Samsung while the National Games nabbed seven
partners, according to Guangming Daily.
Last month, China announced a 4 trillion yuan (about
584 million U.S. dollars) economic stimulus package designed to boost domestic
demand and maintain fast and steady growth amid the crisis.
Experts said that China's sport industry also needs
stimulation propelled by internal demands.
"We should not ignore the fact that Chinese are
willing to pay for sports, either it be facilities or sportswear. At present,
there is a huge market in fitness training and sport organization," said Liu
Qingzao.
A 2007 Survey of "Sport for All" in China, released
by China's State General Administration of Sport, said a little more than 28
percent of over 1.3 billion Chinese have physical exercises at least three times
a week, with a minimum duration of 30 minutes while 340 million people at least
exercised once.
It also showed that more than 70 percent of people
spent money on sport and the average spending was 593 yuan (about 86.6 U.S.
dollars).
"The Sport for All Program is vital in cranking up
domestic demand in the sport industry," said Liu Liji.
Xiao Tian, vice director of the State General
Administration of Sport, saw a silver lining of the economic crisis.
"The Olympics raised people's awareness of
participating in sports and brought up an opportunity for China's sport
industry," said Xiao. "The industry should seize on the chance to develop when
China is expanding internal demands. To some extent, the economic crisis may
turn into a good thing for the industry."
