BEIJING, Dec. 4 -- In an era where awards shows are
as commonplace as reality shows, even the top-tier events are finding it hard to
So the Recording Academy is trying something
different when it announces its nominees for its upcoming Grammys. Instead of
its traditional morning roll call of nominee names at a staid press conference,
top nominees will be revealed during a prime-time concert special to air live
Wednesday on CBS.
In this Nov. 5, 2008 file photo,
Grammy-nominated country music artist Taylor Swift poses for a photo at a
hotel in Los Angeles.(Photo Source: China Daily/Agencies)
Among the performers are Mariah Carey, John Mayer and
Taylor Swift ！ a potential nominee.
"This gives us an opportunity to have more music on
television and ... really bring the ultimate amount of attention to the
beginning of Grammy season," Neil Portnow, president and chief executive of the
Recording Academy, said in an interview. "It's a more grand way to initiate
Grammy season for us."
Swift and LL Cool J are set to host the Grammy show,
which will announce nominees in just a handful of the Grammy Awards' 110
categories. The nominations special ！ also set to include performances by Foo
Fighters, Celine Dion and B.B. King ！ "has great potential" to become an annual
event, Portnow said, adding that artists will perform classic recordings
recently inducted into the Grammy Hall of Fame. Portnow also hinted that several
newly nominated artists would be on hand Wednesday to talk about their
Swift is likely to be among them. The 18-year-old was
nominated last year for a best new artist Grammy and was named favorite female
country artist at last month's American Music Awards. Her debut album, released
in 2006, has sold more than 3 million copies and her new CD, "Fearless," topped
the charts when it was releases last month.
An undated handout photo of a 1986
Grammy Award for Best R&B Vocal Performance by a Male, presented to
James Brown for "Living in America".(Xinhua/Reuters Photo)
Carey is another Grammy darling ！ she scooped up
three awards in 2005 ！ who could be nominated for her latest CD, "EMC2."
Other potential nominees include Coldplay, Radiohead,
Lil Wayne and Rihanna, who won a Grammy last year for best rap/sung
collaboration with Jay Z on the smash "Umbrella." Her hit-filled 2007 album,
"Good Girl Gone Bad," was rereleased over the summer with additional hits,
giving her another shot at Grammy love.
Welsh singer Duffy, who shot to No. 1 with her catchy
single, "Mercy," is likely to be among best new artist nominees, along with
fellow Brit Estelle, who raked in accolades for her track, "American Boy," with
"The Grammy Nominations Concert Live! ！ Countdown to
Music's Biggest Night," held at the Nokia Theatre, will also celebrate the
opening of the new Grammy Museum next door.
The Grammy Awards are scheduled for live broadcast on
CBS on Feb 8. Last year's show drew 17.2 million viewers, making it one of the
least-watched Grammys and continuing the trend of shrinking awards-show
(Source: China Daily/Agencies)