SINGAPORE, Nov. 19 (Xinhua) -- Nearly 80 percent of
Internet users in Asia Pacific shopped online and spent an average of over 3,000
U.S. dollars each in the past 12 months, according to a Visa e-commerce tracking
survey released here on Wednesday.
The survey was conducted by Visa in April and May
this year with Internet users aged 18 to 49 years from six countries and
territories, including Hong Kong, Singapore, Japan, Korea, Australia and India,
in a bid to measure their online usage behaviors.
Respondents said they spent the most on travel services,
including airline and rail tickets, hotel accommodation and travel packages,
with an average spending of 812 U.S. dollars in the last 12 months.
Other most commonly made online purchases were
digital entertainment (59 percent), travel (51 percent) and fashion (49
percent).
The top three draws for shopping online were being
able to shop at any time (88 percent), at the best prices (83 percent), and
being able to shop easily (82 percent), according to the survey.
In the region, Japanese and South Koreans surveyed
emerged as the most frequent shoppers, with 99 percent and 93 percent
respectively having made an online purchase over the last 12 months.
However, Australians were the biggest online spenders
with an average 12-month tab of 4,160 U.S. dollars, 680 U.S. dollars more than
Singaporeans, who are the next biggest online spenders.
Visa said, with almost four in five internet users
buying online, people in Asia Pacific are taking full advantage of the global
shopping experience that the Internet provides.