MySpace Music to offer songs free in millions
www.chinaview.cn 2008-09-25 10:05:18   Print

    BEIJING, Sept. 25 (Xinhuanet) -- MySpace.com will make availabe free millions of songs to its visitors starting from Thursday, including those that make up the catalogs of the four largest record labels in the world, according to media reports.

    The free-song project -- MySpace Music -- is a result of the embattled music industry looking for ad-supported streams of revenue to offset the declining sales of CDs and albums.

    Steve Pearman, senior vice president of MySpace, said the project was not a "cure-all" for the music industry's woes, but it constituted a platform to experiment with new revenue models.

    Visitors of MySpace can search for a song by title, artist or album, select a track to add it to a playlist, and listen to it using an online music player.

    Ads appear on the player, and tracks on the playlist link to Amazon.com's music store, where users can purchase them for download.

    MySpace revealed the plan for the project in April and said it would be a joint venture between the social networking site and three major labels: Sony BMG, Universal Music and Warner Music.

    It now also has signed a fourth label, EMI, an independent music distributor The Orchard and Sony ATV, which owns the rights to the Beatles songs.

    "If you want to listen to tracks, you should be able to listen to tracks," Steve Pearman said at MySpace's San Francisco offices, the place where much of the development work was completed.

    "Let's give users what they want. You can build a real business by setting music free," he said, suggesting that the service would compete well with illegal peer-to-peer sites.

    Several major advertisers -- including McDonald's, Sony Pictures, State Farm and Toyota -- already have signed on, media reports said.

    Russ Crupnick, an analyst at the NPD Group, said "it's a bigger win for MySpace," meaning boosts in traffic and ad revenue. But he added, "it's a win for the labels, too." 

    In April, Facebook surpassed MySpace as the most popular social networking site worldwide, according to comScore. (agencies)

Editor: Chen Wenbing
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