Can McCain lead the "Republican redemption?"
www.chinaview.cn 2008-09-05 14:56:48   Print

Special Report: U.S. presidential election 2008    

    by Yang Qingchuan

Republican presidential nominee Sen. John McCain points to supporters during the final session of the 2008 Republican National Convention in St. Paul, Minnesota September 4, 2008. (Xinhua/Reuters Photo)
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    ST. PAUL, the United States, Sept. 4 (Xinhua) -- As the curtain falls for the Republican National Convention Thursday night, the newly-nominated Republican presidential candidate John McCain has formally become the person to lead the party in a fierce general election in November.

    The task for him, however, is more than keeping the White House. Moreover, he is now entrusted to try to turn the tide and redeem his party's declining political brand. The question is, can he make it?     

    REBRANDING THE PARTY

    From every aspect, the Republican Party is much weaker than it was decades ago. Although it beats the Democrats seven times of the last 10 general elections, the current picture is rather dire.

    Benefiting from Ronald Reagan's success to broaden the Republican base in the 1980s, George W. Bush came to power with a very strong party base. However, as the party is increasingly tilted to the right in recent years, its base has significantly shrunk. Compounded with unpopular Iraq policy and a string of scandals, the Republican brand is losing its luster quickly.

    The drastic change is evident when Republicans lost the control of the Congress in the 2006 mid-term elections. A Washington Post/ABC survey earlier this year shows by 53 to 32 percent, the most Americans trust Democrats more to deal with the nation's challenges and that is the biggest leading margin for the Democrats in the same poll since 1993.

    Therefore, it's not surprising that McCain, a "maverick" Republican will become the best shot for his party in this election. Although McCain voted along the party line for the most of time in Congress, he is also considered to have "independent streaks."

    He defied his party in key legislations concerning finance reform, immigration, environmental protection and prisoner abuse. McCain also worked with the Democrats to push through legislations in Congress. As a result, he is now more popular than his party and can pose a serious competition for the Democratic presidential candidate Barack Obama.

    The senator from Arizona understands that under current circumstances, there is no way other than rebranding his party. Therefore, his acceptance speech at the Republican convention Thursday night highlighted the themes of "reform" and "bipartisanship."

    The theme for the convention--"country first" has less partisan, so are the four sub-themes -- service, reform, prosperity and peace. The convention added environmental protection to the new party platform, a significant change for the party's usually conservative documents.

    McCain's choice for running mate, 44-year-old Alaska governor Sarah Palin, is also known for her willingness to take on the "establishment."   

Balloons and confetti fall at the 39th Republican National Convention in St. Paul of Minnesota in the United States on Sept. 4, 2008. United States Senator John McCain on Thursday formally accepted the Republican Party's nomination as its presidential candidate in a prime-time speech. (Xinhua/Zhang Yan)
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    THE BUSH LEGACY

    When McCain takes over his party's helm from President George W. Bush, he needs an acrobat's skill to deal with the outgoing party boss. Bush's approval rating is still hovering around 30 percent and the Democrats spare no time to remind voters that McCain is Bush's "heir."

    "John McCain has voted 90 percent of the time with George Bush," Obama said in his acceptance speech on Aug. 28 in Denver, Colorado. "I don't know about you, but I am not ready to take a 10-percent chance on change," he added.

    The attack is very damaging for McCain and it has apparently worked. The number of Americans who believe that McCain's policies will be the same as Bush's has gone up, from 48 percent in April to 54 percent at present.

    Therefore, when Bush cancelled his plan to attend the opening session of the Republican convention on Sept. 1 because of Hurricane Gustav, there were signs of relief within the McCain camp.

    The hurricane took away some media spotlight on the convention, but also gave McCain a chance to show he is no Bush, who was blamed for the slow response to Hurricane Katrina in 2005. However, Bush is still very popular within the party's right wing, so McCain needs him to rally the party behind him.

    McCain's choice of Palin, a very conservative Republican, as running mate, is aimed to please the conservative base. As Ronald Brownstein from the National Journal put it, McCain needs to keep a perfect balance in dealing with Bush.     

    SAILING AGAINST WIND

    In the last general election, Bush managed to win despite the decline of Republican appeal. But analysts said McCain can't hope to replicate his success due to a drastic change in voters' political tendency over the past few years.

    In 2004, the number of Democrats and Republicans were virtually even. Bush achieved victory by fully energizing his own political base. But a recent Pew Research Center survey showed the Democratic party had established its largest advantage over the GOP in voters' partisan identification.

    Democrats now hold an average lead in party identification of 37 to 28 percent. That margin swelled to 51 to 38 percent when "leaning" independents were included.

    In other words, Obama only needs to energize his base to secure a victory. But McCain needs to appeal to the independents while uniting his party.

    "I don't think McCain can follow the path we did in 2004," said Terry Nelson, the field director for Bush's re-election campaign. "To win this time, we have to run a campaign that is much more directed at the center of the electorate and much more focused on acquiring swing voters while still trying to get as much support from your base," he added.

    A CNN analysis also found on eight major election issues, Obama leads in six over McCain, ranging from the economy, oil prices to Iraq. The only two issues where McCain is leading are immigration and terrorism. Both are not the top issues for this election cycle.

    Even McCain's associates acknowledged the daunting task they face. If McCain does defeat Obama in November, he will be sailing against very strong headwind.

    "We're in the worst political environment for Republicans since Nixon," McCain's campaign manager Rick Davis said. Senator Lindsey Graham, a close McCain ally, said that "we are a party in retreat and we need to regroup and change the way we do business."

    The major function of a major U.S. political party's national convention is to nominate presidential candidate and unite the party. By picking Palin as his running mate and rebranding the party, McCain seemed to achieve both. However, it will take a lot more than that for him to win the election and redeem his party.

McCain accepts Republican nomination, vows to change Washington

    SAINT PAUL, the United States, Sept. 4 (Xinhua) -- Senator John McCain on Thursday formally accepted the Republican Party's nomination for president in a prime-time speech in which he touted himself as a reformer, problem solver and a patriot.

    "Let me offer an advance warning to the old, big spending, do nothing, me first, country second Washington crowd: change is coming," McCain said in the nationally-televised speech at the 39th Republican National Convention.  Full story 

U.S. Republicans formally nominates Palin as VP candidate

    ST. PAUL, the United States, Sept. 4 (Xinhua) -- U.S. Republicans formally nominated Alaksa governor Sarah Palin as the party's vice presidential candidate Thursday at their national convention.

    There is only one name on the ballot and her nomination was unanimously approved by acclamation during the Republican National Convention in St. Paul in the U.S. state of Minnesota.  Full story 

Editor: An
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